We define what comes next
Breakwater partners with leaders at inflection points when the stakes are high and outcomes matter.
Strategic Stewardship for Leaders
Breakwater exists for leaders building institutions, not just brands.
We serve as strategic advisors to organizations where public perception, brand narrative, partnerships, and every decision matters.
Our role is to ensure that the public expression of your movement, from the stories you tell to the relationships you build, reinforces the values, judgment, and long-term vision that define it.
We help leaders protect what matters and navigate the choices that shape their legacy.
In Their Own Words
“Breakwater is one of those rare teams that combines big-picture strategy with flawless execution. They genuinely care, they overdeliver, and they never lose sight of the mission. They didn’t just help us get more visibility, they helped us create real momentum where it mattered most.”
Dean Graziosi
Co-Founder of Mastermind.com and AI Advantage
“Breakwater Advisory has been an exceptional partner to CAZ Investments. Their team has played an instrumental role in expanding our reach through podcast appearances and strategic social media amplification. They understand how to position our brand, connect us with the right audiences, and maximize the impact of every opportunity. I couldn’t recommend Michael and his team more highly.”
Josh Jenkins-Robbins
CAZ Investments Board Member
“Breakwater is one of a kind. If you need a connection or want to ensure you meet your PR outcomes, they always deliver. No outcome is too big, and they always come through. They truly care for their clients and treat you like you're the only one that matters.”
Jesse Eker
CMO for Tony Robbins
Three disciplines • One mission
Everything we do falls into three interconnected disciplines. Together, they shape how meaningful missions are understood, expanded, and protected.
Narrative Leadership
Shape how your work is understood before others define it for you.
Messaging • Brand Positioning • Media Strategy and Placements • Keynote Development
Strategic Growth
Build the systems that allow influence and impact to compound over time.
Strategic Partnerships • Speaking Opportunities • Community Development
Reputation & Influence
Protect the trust you’ve earned while strengthening your authority for the future.
Executive Positioning • Reputation Management • Crisis Communications
Partners Through Pivotal Moments
Michael Franke
Founder and CEO
Michael has always been drawn to work that carries lasting consequence. Over the past decade, he has partnered with founders, investors, authors, and cultural innovators through defining moments that shape organizations, ideas, and enduring impact.
Known for his calm judgment and long-term perspective, Michael serves as a hands-on Senior Advisor, bringing clarity to complexity and helping others navigate high-stakes decisions with confidence.
His work spans media strategy, reputation, partnerships, and executive counsel, but his role is simple: embedding alongside those he serves to turn strategy into action and assume shared ownership of the outcome.
To Michael, influence is meant to be faithfully stewarded. The most enduring legacies are built by those who honor what has been entrusted to them.
Adi Shoshani
Senior Strategist
From the Mayor of Miami to leading voices in finance and media, helping influential figures navigate critical moments with discernment and discretion.
Caroline Brown
Media Strategist
A background spanning Tony Robbins, disaster relief, and public-sector comms, combining editorial judgement with operational excellence.
Luke Brunell
Media Strategist
With roots in film production and marketing, bringing exceptional discipline to ambitious work, translating complex vision into extraordinary execution.
Let's Begin
COURAGE TO VENTURE.WISDOM TO ENDURE.